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MIND THE GAP with a DIGITAL enabled business strategy

  • Writer: Jagadish Rao Raghavendra
    Jagadish Rao Raghavendra
  • Jan 12, 2020
  • 2 min read

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Digital enabled business strategy – Mind the gap


Are Boards of traditional industries effectively constituted to constructively challenge the strategy to thrive sustainably as a going concern in the age of digital and technology disruption? How many have a clear digital enabled business strategy? Is there a robust awareness of how to capitalise on the opportunities and assessment of the impact of failure to address new age competition? or, do people still think that modernisation or transformation of existing IT delivers a business strategy underpinned by digital?

New digital technologies are enabling start-ups with alternative business models to rapidly scale and disrupt traditional industries. And, there are so many of them.


Boards can be forgiven if there is a belief that adopting a Digital marketing and Digital store-front is enough to transform to a digital enabled business. Boards can be forgiven if there is a belief that adopting data and using analytics to optimise is enough. And then, you have those who say migration to cloud or adoption of Agile methodology is enough to achieve digital transformation. Technologies and methodologies on their own will not deliver the change. It is great to start off on small pilots to start with but that is not enough. Digital is and will be the glue that connects the enterprise with its customers, suppliers, employees and other stakeholders.


A Digital enabled business strategy is all about reinventing the company for corporate longevity and thriving in the digital age. Digital enables the formation of new entities and relationships in many new ways than ever envisaged before. It is great to see that there are Board members talking about GDPR and Cybersecurity, however, this thinking is limited to viewing it as a threat and mitigation of threat.


A holistic business strategy is necessary exploiting the gamut of Digital to:

· maximise revenues, profits and cash to be a sustainable going concern

· improve productivity and efficiency to be competitive

· reduce issues with safety, environment and threats

· deliver a superior customer experience for customer retention, enhanced up-sell / cross-sell and reference to develop new customer relationships

· face up to the cybersecurity threats defensively and offensively

Is your Board equipped to constructively challenge the business strategy in the age of digital and technology disruption?


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